How to Add a Quiz to Your Shopify Store (Step by Step)

To add a quiz to a Shopify store, install a quiz app, build the quiz in the app, then place it in your theme through the theme editor. Shopify does not include a quiz feature of its own, and you do not need to edit theme code.

Most stores can have a first quiz live in an afternoon. The building takes minutes. Deciding what to ask and which products to recommend takes the rest of the time.

The steps below use AISalesQ. The order is the same in any Shopify quiz app.

A quiz does one job well. Choose it before you open any app. The usual jobs are helping a shopper pick a product, building a routine or bundle, finding a gift, or collecting an email address in exchange for a personal result.

Write the job as one sentence, such as "help a first-time buyer choose between our three coffee subscriptions". Every question you add later should serve that sentence.

If you are not sure which kind fits your store, the six types of ecommerce quiz compares them.

Open the Shopify App Store from your admin, search for a quiz app, and install it. The app asks for permission to read your products, because it needs them to build recommendations.

Check three things before you commit: whether the free plan lets you publish a real quiz, what the app does with the email addresses it collects, and whether you can see orders and revenue per quiz. Our comparison of Shopify quiz apps covers how the main ones differ.

AISalesQ has a free plan with one quiz, so you can build and publish before paying. The paid plans are on the pricing page.

Start from a template if one is close to your category. AISalesQ has quiz templates for fashion, beauty, jewelry, fitness, home and pet stores, and you replace the questions and products with your own.

Keep the quiz short. Ask only the questions whose answers change the recommendation. Three to six questions is enough for most stores.

Pick a question type that matches the answer. In AISalesQ you can use multiple choice, picture choice, dropdown, slider, a buttons scale, a rating scale and yes/no, plus text, name, email and phone fields. The quiz builder page shows each one.

This is the step that makes a quiz a sales tool. You tell the quiz which products each answer leads to.

With answer mapping, you attach products or collections to each answer. With score-based results, each answer adds points to a category, and the category with the most points decides the result page. How a product recommendation quiz works explains both with an example.

Both are rules you set yourself, so walk through every path once and confirm each one ends on products you would recommend in person.

Decide whether shoppers enter an email address before they see the result. A required email step collects more addresses and loses some shoppers. An optional one does the reverse.

Add a marketing consent checkbox and leave it unticked by default. In AISalesQ the subscriber, their answers and their consent choice are saved together, and the subscriber syncs to your Shopify customer list.

Publish the quiz in the app, then open your theme editor in Shopify under Online Store, Themes, Customize. AISalesQ gives you three ways to place the quiz, and none of them needs code.

A popup. Turn on the app embed in the theme editor, choose the page types it appears on, and choose when it opens: immediately, after a delay, on scroll, or on exit intent on desktop.

An inline section. Add the quiz as an app block on any page, such as a dedicated "Find your match" page or the top of a collection.

A button. Add the button block where you want it, set its text and colours, and the quiz opens when a shopper clicks it. This suits product pages and banners.

App blocks need an Online Store 2.0 theme. Every free theme Shopify currently offers is one.

Open your store in a private window on a phone and take the quiz the way a shopper would. Take it several times with different answers.

Check that every path ends on the right products, that Add to cart works from the result, that the email step accepts and rejects addresses correctly, and that the quiz is easy to close.

Then link to it from your navigation, your homepage and your next email campaign. A quiz nobody can find does not get taken.

Watch two numbers in the first weeks: how many shoppers who start the quiz finish it, and how many who finish it buy. A sharp drop at one question usually means the question is confusing or feels intrusive.

Then use the answers. A shopper who told you their skin type or their budget should get a follow-up that reflects it. What to send after someone finishes your quiz lays out a five-email plan, and email automation shows how AISalesQ sends it.