Subscribers & analytics

Understand the Analytics page

What each tab on the Analytics page shows, from quiz views and submissions to email engagement, automations and your subscriber base.

3 min read·Updated October 20, 2026·Growth and Scale

In the appSalesQ/Analytics

In this guide

  1. 01Pick a date range and switch between the five tabs
  2. 02Read quiz, email, automation and subscriber figures
  3. 03Know how open rate, conversion rate and LTV are worked out

Before you start

The Analytics page brings together results from all your quizzes, emails and automations. Five tabs split it by topic, and most figures can be compared with the period before.

Open Analytics

  1. 1

    Go to Analytics

    Click Analytics in the app menu. The page opens on the Overall tab.

    Analytics on the Overall tab: Total views, Submissions, Subscribers and Revenue with change vs prior period, and the Combined analytics chart
  2. 2

    Pick a date range

    The page shows This month by default. Open the date menu to choose another preset or Custom dates, then click Save. Click the X icon to go back to the default.

  3. 3

    Switch tabs

    Click Overall, Quizzes, Email, Automation or the subscribers tab to change what you see.

Overall

The main figures at a glance: Total views, Submissions, Subscribers and Revenue, each compared with the prior period. Below them:

  • Combined analytics: submissions and orders over time.
  • Quiz performance: the completion rate of your 8 most viewed quizzes, with Avg. completion and Drop-off rate.
  • Email engagement: Open rate, Emails sent, Conversion rate, Unsubscribe rate and Failed rate for your automation emails.
  • Automation funnel: how many contacts entered your automations, got the first and second email, and bought.
  • Recent subscribers: your 5 newest contacts, with View all to open the Subscribers page.
  • Per-quiz breakdown: your top 3 quizzes, with a total row for all of them.

Quizzes

Total starts, Avg. completion, New leads and Conv. rate (the share of quiz completions that led to a purchase), followed by the Quiz engagement trend, completion rates by quiz and the full Per-quiz breakdown with views, submissions, subscribers, carts, orders, revenue and device split for every quiz.

The Quizzes tab in Analytics: Total starts, Avg. completion, New leads and Conv. rate, with the Quiz engagement trend

Email

Results for the emails your automations send, counted over all time:

FigureHow it's worked out
Emails sentAutomation emails sent to subscribers.
Open rateOpened automation emails divided by emails sent.
Conversion rateOrders credited to your automation emails divided by emails sent.
UnsubscribersThe share of subscribers who unsubscribed from automation emails.

Automation

Active flows (automations set to active), Total runs, Success rate (runs that finished their full email sequence) and Emails sent, all counted over all time, plus Automation throughput and the Automation funnel. The funnel follows the date range you picked.

Subscribers

FigureHow it's worked out
Total baseAll subscribers captured by your quizzes, all time.
Churn rateUnsubscribed contacts divided by all subscribers.
LTV (avg)An estimate: all revenue credited to your quizzes divided by the number of subscribers.
RetentionThe share of subscribers who haven't unsubscribed (100% minus churn).

Below the figures you'll find Subscriber's growth over time and your Recent subscribers.

Video tutorials

Watch the series in order, or jump to the one you need.

  1. 011:32How to Install a Shopify Quiz App: AI Sales Quiz Builder Setup & Tour
  2. 021:38How to Create a Product Recommendation Quiz on Shopify (Step by Step)
  3. 031:44Shopify Quiz Templates: Build a Product Quiz in Minutes
  4. 041:48How to Add a Quiz to Your Shopify Store (Publish & Embed)
  5. 051:56Shopify Quiz Popup: Triggers, Timing & Page Targeting
  6. 061:44Shopify Quiz Logic & Branching: Send Shoppers to the Right Product
  7. 071:42Shopify Quiz Discount Codes: Unique Codes That Convert
  8. 081:44Shopify Email Marketing: Create a Quiz Follow-Up Email
  9. 091:36Shopify Email Templates for Quiz Follow-Ups (Ready to Use)
  10. 101:51Shopify Email Builder Tutorial: Drag-and-Drop Blocks
  11. 111:49Personalize Shopify Emails With Quiz Answers (Merge Tags)
  12. 121:32Shopify Email Automation: Quiz Follow-Up Flow Step by Step
  13. 131:29Manage Shopify Email Automations: Pause, Resume & Edit Flows
  14. 141:41Shopify Email Sending Limits Explained (Quiz Emails)
  15. 151:31Send Shopify Emails From Your Own SMTP Server
  16. 161:43Shopify Email Consent & Unsubscribe Link Explained
  17. 171:46Shopify Quiz Subscribers: Search, Filter & View Profiles
  18. 181:45Shopify Quiz Analytics: Track Revenue, Conversions & EmailsNow playing
  19. 191:44Shopify Abandoned Cart Tracking for Quiz Shoppers
  20. 201:42Klaviyo Shopify Integration: Send Quiz Subscribers to Klaviyo
  21. 211:43Best Shopify Quiz App Pricing: AI Sales Quiz Builder Plans Compared

Learn more

Next stepPer-quiz analyticsOpen one quiz's analytics to see its views, submissions, revenue and products sold, read each response and export them as a CSV file.

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