Integrations & settings

Connect Mailchimp

Send new quiz subscribers to a Mailchimp audience automatically, and learn what is synced and what each status means.

3 min read·Updated October 20, 2026·All plans

In the appSalesQ/Settings/Marketing integrations/Mailchimp

In this guide

  1. 01Create a Mailchimp API key
  2. 02Connect Mailchimp and choose an audience
  3. 03Know what is synced and what each status means
  4. 04Fix or disconnect the connection

Before you start

  • –A Mailchimp account with an audience for your quiz subscribers.
  • –Access to create API keys in Mailchimp.

Connect Mailchimp to add every new quiz subscriber to a Mailchimp audience as soon as they submit your quiz. You can connect Mailchimp on any plan.

Before you start

You'll need a Mailchimp API key. In Mailchimp, open your profile, go to Extras › API keys and create a key. A Mailchimp key ends with a short code such as -us21; copy the whole key, including that ending.

Connect Mailchimp

  1. 1

    Open Settings

    Click Settings at the bottom of the app menu and scroll to Marketing integrations. In Shopify's own admin menu, this page is called SMTP Settings.

  2. 2

    Paste your key

    In the Mailchimp card, paste your key into API key.

  3. 3

    Load your audiences

    Click Load audiences. AISalesQ checks the key and loads your Mailchimp audiences. If the key isn't accepted, you'll see That API key was rejected by the provider.

  4. 4

    Choose an audience

    Under Audience / list, choose the audience new subscribers should join.

  5. 5

    Connect

    Click Connect. When it's done, you'll see Integration connected. and the card shows a masked key, the audience name and how many contacts have been synced or failed.

What is synced

  • Each new subscriber's email address, added to your audience as subscribed.
  • Their first and last name, if your quiz asked for them.
  • Their tags, if they have any.
  • Their phone number for SMS, if your Mailchimp audience has SMS marketing turned on.
  • Changes in consent: when you unsubscribe or re-subscribe a contact in AISalesQ, or they unsubscribe from one of your emails, the change is sent to Mailchimp too.

Sending happens in the background a moment after each quiz submission, so it never slows your quiz down. If Mailchimp is briefly unavailable, AISalesQ tries again automatically.

What the statuses mean

StatusMeaning
Not set upMailchimp isn't connected yet.
ConnectedNew subscribers are being sent to your audience.
PausedYou switched off the Active toggle. Nothing is sent until you switch it back on.
Action neededMailchimp stopped accepting your key. Quizzes still capture subscribers, but they aren't sent until you fix it.

Fix Action needed

  1. 1

    Update the key

    Click Update key, paste a working key, click Load audiences, choose your audience and click Connect.

  2. 2

    Or test again

    If you fixed the key in Mailchimp itself, click Test connection. Once you see Connection verified., the status goes back to Connected.

Disconnect Mailchimp

Click Disconnect in the Mailchimp card. Your key is removed from AISalesQ. Contacts already in your Mailchimp audience stay there.

Learn more

Next stepChange the app languageSwitch the AISalesQ app between English and German from the language menu in the top bar.

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