Emails & automations

Unsubscribes and email consent

Who receives your automation emails, how shoppers unsubscribe, and what happens to their emails after they do.

3 min read·Updated October 20, 2026·All plans

In the appSalesQ/Emails/Edit/Content/Unsubscribe

In this guide

  1. 01Know which shoppers receive your automation emails
  2. 02Style the unsubscribe footer with the Unsubscribe block
  3. 03See what shoppers see when they unsubscribe
  4. 04Understand what changes after someone unsubscribes

Before you start

AISalesQ only emails shoppers who agreed to receive marketing email, and every email includes a way to unsubscribe. Here's how both work.

Who receives your emails

Any shopper who submits a quiz with an email address can enter an automation. Before each email sends, AISalesQ checks the shopper's email consent. Shoppers who didn't tick the marketing consent box in your quiz, or who unsubscribed later, aren't emailed.

Every automation email has an unsubscribe footer, and it can't be removed. If your template has no Unsubscribe block, a standard footer is added at the end. It shows your store name and address and the line "You received this email because you took a quiz at" your store, followed by an Unsubscribe link.

  1. 1

    Add the Unsubscribe block

    To style the footer yourself, open the template in the builder and drag Unsubscribe from Content to where the footer should go, usually the bottom of the email.

    An Unsubscribe block in the email footer, with Preface text, Link text, Store name and Store address in its settings
  2. 2

    Change the text and style

    Edit the Preface text and Link text, choose whether to show your store address, and set the alignment, font and colours.

  3. 3

    Save

    Click Save. In emails from this template, your block takes the place of the standard footer.

Emails also support one-click unsubscribe, which inbox providers such as Gmail and Yahoo can show next to the sender's name.

What shoppers see when they unsubscribe

  1. 1

    They click Unsubscribe

    The link opens a page that asks if they want to unsubscribe from your store. Opening the link on its own doesn't unsubscribe anyone.

    The shopper-facing page: Unsubscribe from your store? with Confirm unsubscribe and a link back to the store
  2. 2

    They confirm

    They click Confirm unsubscribe and see You've been unsubscribed. The page explains that only email from your store is affected and their SMS preferences stay the same.

  3. 3

    They can change their mind

    On the same page, they can click Changed your mind? Resubscribe to get your emails again.

The page shows your store's name, not AISalesQ's, and links back to your store. It's shown in English.

What happens after someone unsubscribes

  • No more automation emails are sent to their address.
  • Any automation they're in stops straight away.
  • Their email marketing consent is updated in Shopify too. SMS consent isn't changed.
  • If they resubscribe, they can get emails again from their next quiz. Automations that stopped don't restart.

The same happens when a shopper's email marketing consent is removed in your Shopify admin.

Video tutorials

Watch the series in order, or jump to the one you need.

  1. 011:32How to Install a Shopify Quiz App: AI Sales Quiz Builder Setup & Tour
  2. 021:38How to Create a Product Recommendation Quiz on Shopify (Step by Step)
  3. 031:44Shopify Quiz Templates: Build a Product Quiz in Minutes
  4. 041:48How to Add a Quiz to Your Shopify Store (Publish & Embed)
  5. 051:56Shopify Quiz Popup: Triggers, Timing & Page Targeting
  6. 061:44Shopify Quiz Logic & Branching: Send Shoppers to the Right Product
  7. 071:42Shopify Quiz Discount Codes: Unique Codes That Convert
  8. 081:44Shopify Email Marketing: Create a Quiz Follow-Up Email
  9. 091:36Shopify Email Templates for Quiz Follow-Ups (Ready to Use)
  10. 101:51Shopify Email Builder Tutorial: Drag-and-Drop Blocks
  11. 111:49Personalize Shopify Emails With Quiz Answers (Merge Tags)
  12. 121:32Shopify Email Automation: Quiz Follow-Up Flow Step by Step
  13. 131:29Manage Shopify Email Automations: Pause, Resume & Edit Flows
  14. 141:41Shopify Email Sending Limits Explained (Quiz Emails)
  15. 151:31Send Shopify Emails From Your Own SMTP Server
  16. 161:43Shopify Email Consent & Unsubscribe Link ExplainedNow playing
  17. 171:46Shopify Quiz Subscribers: Search, Filter & View Profiles
  18. 181:45Shopify Quiz Analytics: Track Revenue, Conversions & Emails
  19. 191:44Shopify Abandoned Cart Tracking for Quiz Shoppers
  20. 201:42Klaviyo Shopify Integration: Send Quiz Subscribers to Klaviyo
  21. 211:43Best Shopify Quiz App Pricing: AI Sales Quiz Builder Plans Compared

Learn more

Next stepView subscribersFind everyone who left their email or phone number in a quiz, and narrow the list by status, source and date.

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