Personalise emails with merge tags and quiz products

Merge tags and the Quiz products block fill in details from each shopper's quiz when the email sends. One template can greet every shopper by name and show the products their own quiz picked.

Insert a merge tag

1. 1

   Select a paragraph

   In the builder, click a Paragraph block. Its text editor opens in the left panel, with the merge tags listed under Insert.

   

2. 2

   Place the cursor

   Click in the text where the shopper's detail should go.

3. 3

   Click a tag

   Under Insert, click a tag, for example Shopper first name. A placeholder such as {{subscriber_first_name}} appears in the text.

4. 4

   Save

   Click Save in the toolbar.

Merge tags you can use

You can also type these placeholders by hand: {{shop_name}} for your store name, {{discount_value}} for what the discount gives (for example 20% off), and {{discount_expires_at}} for the date the discount ends.

Merge tags work in the Subject line too, for example: Your picks are ready, {{subscriber_first_name}}.

Show each shopper's quiz products

1. 1

   Add the Quiz products block

   Open Content and drag Quiz products from the Shopify group into the email.

   

2. 2

   Choose how many and how they're laid out

   In the block's settings, set Number of products and the number of Columns on desktop and mobile. By default it shows 3 products, in 2 columns on desktop and 1 on mobile.

3. 3

   Pick what each card shows

   Turn the image, title, description, price, availability badge and button on or off, and change the Button text (the default is Shop Now).

4. 4

   Save and use it

   Set the template to Active, click Save, then choose the template in an automation step.

In the builder, the block shows three sample products and the note Preview only — real recommended products render when the automation email is sent. Each shopper gets the products from their own quiz result.

Link buttons and images to your store

Select a Button or Image block and set its Link type to Automation link (store). The link then takes shoppers to your storefront.